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Managing innovation? Why put a
damper on creativity? No, that is not the idea. The purpose of managing
innovation is to organise all the free-flowing ideas in order to avoid chaos
and to actually put all the great ideas into action.
Here are the steps to how you can
To envision an idea is a critical
step in the innovation management process. The envisioning process should put
the plan in place to reach the innovation goals. Words alone are not enough.
Leaders of innovative companies need to emphasise that innovation is a
strategic imperative and they need to back up their words with their actions.
The next step, to engage, is
where ideas are generated. In this process, companies engage employees,
customers and partners to capture and share new ideas. To formalise the
engagement process transforms it from an unfocused and ineffective “suggestion
box” to a proactive and productive approach that efficiently produces targeted innovations.
With this step, companies evolve
ideas to increase their quality and value. Early feedback will allow ideas to
be improved upon and problems to be raised so they can be solved or prevented.
Give people a platform to exchange information, add comments and refine ideas,
and remember, in order to get the most out of ideas, they need to mature.
Developing these ideas in a virtual team setting provides the medium to bring
group knowledge together and share it with subject matter experts, communities
of interest and others by discussing, commenting and contributing to concepts.
Companies must identify the ideas
that they believe will succeed. A lot of companies are overwhelmed by too many
ideas. They want to use the “wisdom of the crowd” to provide some direction on
where to focus. The goal is to take potentially thousands of ideas and turn
them into a more reasonable number that you can evaluate. Companies can identify
the best ideas by tracking which ideas are getting the most attention, views and
comments. They can also provide mechanisms for the community to rate the ideas,
from a simple “like” to providing specific feedback or validation on details
like technical feasibility.
he best idea in the world will
have no value unless it can be transformed into a reality. The execution
process takes the input from the previous processes to execute an official
project which will further build on the idea. Companies should have a
repeatable project management method and should plan projects based on the
deliverables to be completed. One of the clearest challenges that companies
face in the execution phase is simply getting projects delivered on time and on
budget while maintaining quality.
In conclusion, successful innovations are the result of carefully examining
the target market and the available technology to meet customer needs. Essentially,
innovation management means to be innovative
in order to come up with solutions, before competitors have realised
there is a problem.
This article is a general information sheet and should not be used or relied on as legal or other professional advice. No liability can be accepted for any errors or omissions nor for any loss or damage arising from reliance upon any information herein. Always contact your legal adviser for specific and detailed advice. (E&OE)